All com­pa­nies want to be inno­va­ti­ve. But not all of them pro­tect their invest­ments in inno­va­tions with intel­lec­tu­al pro­per­ty rights. Howe­ver, inves­ting in intel­lec­tu­al pro­per­ty rights such as patentstrade­marks and regis­tered designs can pay off in various ways: accord­ing to a stu­dy by the Euro­pean Patent Office and the EUIPO, com­pa­nies that have IP rights gene­ra­te not just 20% hig­her inco­me per employee on average as a com­pa­ny without such rights, they are also con­si­de­red to be more attrac­ti­ve from an employee’s point of view and find qua­li­fied employees more easi­ly. SMEs and start-ups bene­fit most clear­ly from IP rights, as they typi­cal­ly see signi­fi­cant­ly hig­her sales growth com­pa­red to com­pe­ti­tors who do not invest in intel­lec­tu­al pro­per­ty. Pro­tec­ting your intel­lec­tu­al pro­per­ty hence pays off in mul­ti­ple ways.